Small businesses today should take advantage of the latest social media trends to help grow their customer and client base. Setting up profiles on social media websites such as Twitter and Facebook is free, making these profiles great ways for small businesses to market themselves. Of course, if you have a large advertising budget, you can always pay for your business' profile to be promoted with ads, which can help you reach even more potential customers.
Many businesses make the mistake of being too formal on Twitter and Facebook. While you should always try to maintain your professional image, social media lets you connect with your customers in a somewhat casual environment, and you should take advantage of this opportunity to build relationships with your customers. Encourage your social media marketing team to engage and interact with customers, and make sure that your business only posts interesting, informative, or funny updates.
Another mistake some businesses make is to create social media profiles but then rarely update their content or monitor their activity. Social media is all about interacting with customers, so you need to have an active social media presence. It is also important that you respond to any customer complaints right away. Try to show your other social media fans that you take your customer service obligations very seriously. If they see you resolving problems that will know that you value each customer's business and want their experience with your company to be positive. Also, any spam that is posted to your business’ profile should be deleted.
You can attract more social media fans if you give people who follow your company online something of real value. Let your Facebook fans and Twitter followers know about special sales and offers. You should also consider giving special coupons to your social media contacts. This will give them a reason to keep following you, and because they are getting a real benefit from your company, they will be more likely to tell their friends and family members that they should follow you as well.
Comments