Christmas Cards For Your Customers: A Great Business Decision

In this increasingly competitive and uncertain economic environment, businesses everywhere are fighting for market share and the goodwill of their customers. The good news is that with the holiday season upon us, owners of customer-focused businesses everywhere can utilize one of the most time-honored and cost-effective means of thanking their customers--and drumming up future business in the process.

Sending company Christmas cards to one's customers takes only a little time and effort but has the potential to produce big results. After all, it's hard to resist the charm of a simple Christmas card. Rather than making holiday-season phone calls to your customers, which can put them off and more often than not take the tone of a sales call, Christmas greeting cards are a simple, unobtrusive way of saying thank you.

And they're effective, too! Here's an example: sending Christmas cards to your 50 best customers at a bulk rate of $1.50 per card plus $.44 shipping will cost you $1.94 per customer for a total of $97. Say your average customer spends $60 per order. If even ten of said customers--a 20% response rate--answer your Christmas greetings with an order, that's $600 in revenue and $503 in profit going straight to your bottom line. It's hard to replicate those kinds of margins in the course of everyday business.

As a way to show genuine emotion at a special time of year, company Christmas cards are hard to beat. The holidays are a time for your customers to gather with their families, reflect on what has happened over the course of the year gone by, and set goals for the following year. What better way to remind them that your company is a big family of its own than with Christmas cards? Including a group photo of staff and management and a personalized Christmas message to each of your customers is a great way to drive this point home. Be sure to inquire about their families--you'll be surprised how many will return the favor come next Christmas!

Christmas cards may not require much effort to prepare and mail, but it's important to send them out before it's too late. The best way to attract holiday business from your customers is to make sure they have their company Christmas cards in enough time to place orders before they start planning their own Christmas festivities. Start looking for your perfect card today!